Fleetwood Town Football Club is looking for a proactive, organised and commercially minded Commercial Executive to join our commercial team.
Based across Poolfoot Farm and Highbury Stadium, you will support the Club’s commercial operations and help grow revenue through hospitality, sponsorship, advertising and new business opportunities.
Location: Poolfoot Farm and Highbury Stadium
Reporting to: Commercial Manager
Working requirements: Flexibility to work matchdays, evenings and weekends when required.
About the role
You will play a key part in selling and delivering our hospitality packages, supporting commercial partners and building relationships with businesses and customers.
Working closely with the Commercial Manager, you will handle enquiries, bookings and commercial administration, helping to ensure our guests and partners receive a professional service from their first enquiry through to matchday and beyond. You will also support retail, ticketing and wider Club activity when required.
Key responsibilities
Hospitality and commercial sales
- Promote and sell matchday hospitality, seasonal packages, executive boxes and other commercial opportunities.
- Manage enquiries, quotations, bookings and customer communications.
- Generate new business and encourage repeat bookings, renewals and additional sales.
- Identify opportunities to grow hospitality, sponsorship and advertising revenue.
- Maintain accurate records of sales opportunities, bookings and commercial activity.
Hospitality and matchday delivery
- Coordinate hospitality bookings, guest lists, dietary requirements, seating and customer information.
- Work with catering, ticketing and stadium operations to ensure matchdays run smoothly.
- Welcome hospitality guests and resolve queries on matchdays.
- Assist with corporate events and non-matchday commercial functions.
- Gather customer feedback and help improve the hospitality experience.
Sponsorship and partnerships
- Support the sale and delivery of sponsorship and advertising opportunities.
- Assist with proposals, presentations, quotations and commercial agreements.
- Ensure sponsorship benefits and contractual commitments are delivered accurately and on time.
- Coordinate branding, advertising assets, sponsor announcements and partnership activity.
- Build relationships with existing partners and identify renewal and new business opportunities.
Commercial administration and business development
- Provide day-to-day administrative support to the Commercial Manager.
- Maintain commercial databases, agreements, booking records and customer information.
- Assist with invoices, purchase orders, payment tracking and outstanding balances.
- Prepare reports, sales updates, proposals and other commercial documents.
- Monitor sales performance, departmental targets and outstanding opportunities.
- Research prospective sponsors, businesses and commercial customers.
- Support sales campaigns, networking events and commercial initiatives.
- Identify new revenue opportunities and make the most of the Club’s existing commercial offering.
- Maintain regular customer contact to encourage retention and further business.
Customer service and wider Club support
- Support retail and ticketing operations and assist with customer enquiries during busy periods.
- Deliver a professional, consistent standard of customer service.
- Represent Fleetwood Town professionally with sponsors, businesses, supporters and suppliers.
- Undertake other reasonable duties appropriate to the role and the needs of the Club.
About you
Essential
- Strong organisational, administrative and communication skills.
- A professional, customer-focused approach.
- A proactive attitude towards sales, business development and revenue generation.
- Excellent attention to detail and the ability to manage competing priorities.
- Confidence using Microsoft Office, including Outlook, Word and Excel.
- The ability to work independently, use initiative and take ownership of your work.
- Strong teamwork and relationship-building skills.
- Flexibility to work matchdays, evenings and weekends when required.
- An interest in football, sport and the commercial environment.
Desirable
- Experience in commercial operations, sales, hospitality, events, customer service or administration.
- Experience selling hospitality, sponsorship, advertising or business-to-business products.
- Experience within professional sport, football, leisure, events or entertainment.
- Experience using CRM, booking or ticketing systems.
- An understanding of sales targets, revenue generation and customer retention.
Working at Fleetwood Town
All employees are expected to complete relevant training, follow health and safety procedures and safe working practices, and comply with data protection requirements, keeping sensitive business information confidential.
How to apply
To apply, please send your CV and cover letter to Sam.Heaney@fleetwoodtownfc.com.
