Department: Academy
Location: Poolfoot Farm Training Complex
Reports To: Academy Manager
Working Hours: Flexible, Academy Manager. Evening and weekend work will be expected.
Salary: Competitive, dependent on experience
Length: Permanent
Role Overview
Fleetwood Town Football Club is seeking an outstanding and highly motivated Head of Academy Analysis to lead the Performance Analysis provision across the Academy from U9 to U21.
The successful candidate will have overall responsibility for the strategic and operational leadership of the Academy Analysis department, ensuring Performance Analysis is used effectively to enhance individual player development, coach development and the continual improvement of the Academy programme.
Working closely with the Academy Manager, Head of Coach Development, Lead Phase Coaches and wider multidisciplinary team, the successful candidate will develop and implement an age and phase-appropriate Analysis Strategy that supports the Academy’s football philosophy and player development framework.
A key aspect of the role will be ensuring that analysis enhances the learning process for players and coaches. The successful candidate will need to understand how to collect and interpret information and how to communicate it effectively and translate it into meaningful interventions that positively influence practice.
The Head of Academy Analysis will also lead and develop the Academy’s analysis workforce, establishing consistent standards across all phases and creating a culture of innovation, reflection and continuous professional development.
You will join a forward-thinking Academy with a strong track record of developing players who progress through the football pyramid and regularly feature in the Fleetwood Town First Team. The role is based at the Club’s £10 million Poolfoot Farm training facility.
Person Specification
Essential
- Significant experience working within Performance Analysis in a professional football Academy environment.
- A strong understanding of the Elite Player Performance Plan (EPPP) and the demands of Academy football.
- Demonstrable experience of developing, implementing and evaluating a Performance Analysis programme.
- Experience of leading and developing other members of staff.
- Strong technical knowledge of video analysis systems and relevant Performance Analysis technology.
- Experience of using video and data to support individual player development.
- Experience of using Performance Analysis to support coach development and reflective practice.
- An understanding of how Performance Analysis can be integrated within a multidisciplinary player development programme.
- The ability to translate complex information into clear, engaging and age-appropriate feedback for players and coaches.
- Excellent communication and interpersonal skills, with the ability to build effective relationships across a multidisciplinary environment.
- Strong organisational skills and the ability to manage multiple priorities within a demanding Academy programme.
- A player-centred approach and commitment to individual development.
- Evidence of continued professional development within Performance Analysis.
- Current FA Safeguarding Children requirements.
- Appropriate Emergency First Aid qualification.
- Full driving licence and access to transport.
Desirable
- A relevant undergraduate or postgraduate degree in Performance Analysis, Sports Science, Coaching or a related discipline.
- UEFA B Licence or other recognised coaching qualification.
- Experience working within a Category 1 or Category 2 Academy.
- Experience working within the Professional Development Phase and/or U21 football.
- Experience supporting the transition of Academy players into senior football.
- Experience of line management and formal staff development.
- Experience working with HUDL and other relevant Performance Analysis platforms.
- Experience using data visualisation and performance data to support player development.
- Experience supporting player recruitment and talent identification processes.
Key Responsibilities
Strategic Leadership of Academy Analysis
- Lead the development, implementation and ongoing review of the Academy Performance Analysis Strategy across U9-U21.
- Establish a clear vision and purpose for Performance Analysis within the Academy, ensuring provision directly contributes to player and coach development.
- Develop an age and phase-appropriate Analysis Programme aligned to the Academy’s football philosophy and player development framework.
- Establish clear standards and expectations for Performance Analysis provision across the Foundation,Transition, Youth and Professional Development Phases.
- Continually evaluate the effectiveness and impact of the Analysis Programme and identify opportunities for improvement and innovation.
- Ensure the Academy meets relevant EPPP requirements relating to Performance Analysis.
- Contribute to wider Academy strategy and departmental planning as directed by the Academy Manager.
- Establish appropriate departmental objectives and measures to evaluate the impact of Performance Analysis across the Academy.
Player Development
- Ensure Performance Analysis is used effectively to support the individual development of Academy players across all phases.
- Work closely with the Head of Coach Development and Lead Phase Coaches to integrate analysis into each player’s development journey.
- Lead the effective use of HUDL and other appropriate platforms to support individual player learning and reflection.
- Provide age and phase-appropriate individual and group analysis, including case studies, training analysis and pre- and post-match reflection.
- Produce high-quality visual and video resources that support player understanding and bring learning objectives to life.
- Support coaches in using analysis to inform and review players’ Individual Learning Plans (ILPs).
- Ensure feedback is appropriate to the age, stage and individual learning needs of each player.
- Support PDP and U21 players through analysis that increasingly reflects the demands of senior and First Team football.
- Embed a culture in which players are encouraged to reflect upon, understand and take increasing ownership of their development.
Coach Development
- Work closely with the Head of Coach Development to establish a strong and purposeful relationship between coaching and Performance Analysis.
- Use video and other forms of analysis to support coach reflection and development.
- Support coaches in reviewing training sessions and matchday practice and identifying opportunities to enhance player learning.
- Provide appropriate analysis resources and tools that enable coaches to communicate effectively with individuals and groups.
- Support the development of coaches’ ability to independently use analysis as part of their everyday practice.
- Contribute to Academy coach development activity and CPD where Performance Analysis can enhance coaching practice.
- Promote a culture of reflection, curiosity and evidence-informed practice across the Academy.
Leadership & Staff Development
- Lead and manage the Academy’s Performance Analysis workforce.
- Coordinate the deployment of analysts across the Academy to ensure appropriate provision across all phases.
- Establish clear roles, responsibilities and standards for staff working within the Analysis department.
- Provide regular observation, feedback, mentoring and development opportunities for Academy analysts.
- Set individual objectives and support the professional development of staff within the department.
- Create opportunities for analysts to share best practice and learn collaboratively.
- Ensure all staff understand how their work contributes to the Academy’s wider player development strategy.
- Support the recruitment and induction of Performance Analysis staff and interns where required.
Analysis Provision & Matchday Support
- Ensure appropriate filming and analysis of Academy training sessions and matches across the programme.
- Establish efficient processes for the capture, storage and distribution of training and match footage.
- Ensure coaches and players receive appropriate analysis within agreed timescales.
- Coordinate pre- and post-match analysis appropriate to the developmental objectives of each phase.
- Liaise with opposition clubs where required to obtain appropriate match footage.
- Ensure the analysis provided is purposeful and proportionate, with a clear link to individual and team learning objectives.
- Provide direct Performance Analysis support where required to maintain the quality of provision across the Academy.
Data, Technology & Innovation
- Lead the appropriate use of data within the Academy Analysis Programme to enhance player and coach development.
- Identify opportunities to integrate video, data and technology to provide a more comprehensive understanding of player development.
- Maintain an awareness of emerging trends, technologies and best practice within Performance Analysis.
- Evaluate new technologies and working practices and make recommendations where they could enhance Academy provision.
- Oversee the effective use of Performance Analysis equipment, software and resources.
- Ensure appropriate processes are in place for the secure management, storage and sharing of player video and performance information.
- Ensure the department remains innovative while maintaining a clear focus on the practical impact of analysis on player development.
Multidisciplinary Working
- Work collaboratively with Coaching, Sports Science, Medical, Psychology, Recruitment and other Academy departments to provide an integrated approach to player development.
- Contribute specialist Performance Analysis insight to multidisciplinary player reviews and decision-making processes.
- Support retention, release and progression discussions through the provision of relevant evidence and specialist insight.
- Work collaboratively with the Academy Recruitment department to support the identification and assessment of prospective players.
- Develop effective relationships across the Academy to ensure information is shared appropriately and Performance Analysis contributes to a holistic understanding of each player.
Professional Development & Academy Responsibilities
- Attend and contribute effectively to relevant Academy, phase and multidisciplinary meetings.
- Maintain accurate and appropriate records relating to Performance Analysis provision.
- Undertake relevant CPD and remain current with developments within Performance Analysis and youth development.
- Take responsibility for your own professional development and actively seek opportunities to enhance your knowledge and practice.
- Represent Fleetwood Town Football Club and its Academy professionally at all times.
- Comply with all Club and Academy policies and procedures.
- Carry out any other reasonable duties as directed by the Academy Manager.
Leadership & Academy Management
- Act as the strategic and operational lead for Performance Analysis across the Academy, taking ownership and accountability for the quality and impact of the department.
- Be an active member of the Academy Management Team, contributing to Academy-wide strategy, planning, decision-making and continuous improvement.
- Contribute to the development, implementation and review of the Academy Performance Plan,ensuring departmental priorities are aligned to the Academy’s vision, strategy and objectives.
- Represent the Performance Analysis department within Academy Management Team meetings and ensure relevant actions and decisions are effectively communicated and implemented within the department.
- Work collaboratively with other Heads of Department to ensure an integrated and multidisciplinary approach to player development and Academy operations.
- Regularly evaluate and report on departmental performance, demonstrating the impact of Performance Analysis on player development, coach development and the wider Academy programme.
- Establish and monitor appropriate departmental KPIs and quality assurance processes, using evidence to identify strengths and areas for development.
- Ensure appropriate succession planning and workforce development is in place to support the long-term sustainability of the department.
- Ensure the department meets all relevant EPPP, PGAAC, EFL, FA and Club requirements, providing appropriate evidence and supporting Academy audit and assessment processes.
- Support the Academy Manager in creating a culture of high standards, collaboration, accountability, innovation and continuous improvement across the Academy.
- Role model the behaviours, values and professional standards expected of Academy staff and provide appropriate leadership and challenge to colleagues.
Safeguarding
- Act as a Safeguarding Champion, promoting and embedding safeguarding best practice across the Academy.
- Place the welfare and wellbeing of Academy players at the centre of their practice and decision-making.
- Maintain appropriate professional boundaries with children and young people.
- Ensure the use, capture, storage and sharing of player footage is undertaken appropriately and in accordance with Club policies.
- Report safeguarding concerns in accordance with the Club’s safeguarding policies and procedures.
- Comply with all Club policies relating to safeguarding, equality, diversity, inclusion, health and safety and professional conduct.
Other Duties
- Carry out any other duties as directed by the Academy Manager and Head of Coaching
Fleetwood Town Football Club is fully committed to safeguarding and promoting the welfare of children, young people, and adults. We expect all staff, volunteers, and applicants to share this commitment and uphold the highest standards of professional behaviour. The post is subject to relevant DBS checks as part of our safer recruitment process.
Application Details
To apply, please send your CV, covering letter and the application form outlining your suitability for the role to:
Daniel Morville daniel.morville@fleetwoodtownfc.com
Closing Date: 18th September 2026
Interview Date: WC 21st September 2026
Start Date: TBC
Application Form – FTFCDownload
